Every growing business eventually hits the limits of off-the-shelf software. The question is whether to keep bending your process around the tool — or build a tool around your process.
Buy when the problem is generic
Accounting, email, and basic CRM are solved problems. Packaged products are cheaper and faster here, and customization rarely pays off.
Build when the process is your edge
If a workflow is a genuine competitive advantage, owning the code means owning the advantage — with no per-seat tax and no vendor lock-in.
The hybrid reality
Most mature stacks are a blend: packaged products at the edges, custom systems at the core. The skill is knowing which is which.
Not sure where your process sits? Let’s talk it through.