Google’s Core Web Vitals are no longer just an SEO ranking factor — they are a direct predictor of conversion rate. A site that loads in under two seconds routinely outperforms a slow competitor by double-digit percentages.
The three metrics that matter
LCP (loading), INP (interactivity), and CLS (visual stability) together describe how a real user experiences your page.
High-impact fixes
Compress and lazy-load images, ship critical CSS inline, defer non-essential JavaScript, and serve assets from a CDN. These four changes alone recover most lost performance.
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